Interactive media is any media that responds to user input. Traditional media such as broadcast television and film involves an audience watching with no way to navigate or participate. Interactive media began to replace this model of one-way communication beginning with the commercialization of the internet in the 1990s. The following are common types of interactive media.

Application Software

Software designed as a tool for users such as a knowledge management platform.


Application software for mobile devices such as a weather app.


Entertaining and engaging software that may resemble a digital world.

Virtual Reality

Immersive digital experiences that make users feel as if they are exploring a world that is a digital construct or is a digital twin of physical reality.

Pervasive Games

Games that mix virtual and physical environments.

Interactive Video

Video and television with interactive features such as streaming video that audiences help to create.


Publications such as websites that allow users to navigate, communicate and participate.

Social Media

Digital communities that allow media to be navigated, shared and created.


Interactive art that involves the observer.


Digital, outdoor and in-store advertising that features interactive elements such as a digital poster that reacts to people who are in its proximity.

Theme Parks

Theme park attractions that combine media such as a movie with physical elements such as a roller coaster.


Interactive cinema that allows audiences to play a role in the film. In theory, movies could be game-like.


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